Study on the User Adoption of a Convergent Evolved Technology, Mobile IPTV

Convergence has recently become a key word in all industries including telecommunications. The most noted case is the media and IT convergence in Korea. The reason for this is that broadcasting is under the influence of IT technology development, such as broadband, digitalized, and interactive trajectories. Mobile Internet Protocol Television (IPTV) is one of the converging technologies, which also includes mobile handsets and IPTV. Mobile IPTV will offer TV content via a mobile IP network such as WiMax or 4G all-IP[1]. It is important to forecast and understand new technology developments, because precise forecasting ensures the successful market entrance of new technologies. In the case of Mobile IPTV, a market study is more important because technology development to realize service will be completed in a few years.In this paper, we study mobile IPTV adoption using the suggested model, namely CE-TAM that evaluates convergent technology. We expect to get some implications; new adoption model for convergent evolved technology will be verified and managerial strategies of mobile IPTV will be set up